NIELSEN-MASSEY APPOINTS NEW LEADERS

WAUKEGAN, ILLINOIS - (May 2, 2004) - Nielsen-Massey Vanillas announces the appointment of two new positions. Craig Nielsen has been named Chief Executive Officer, and Matthew Nielsen has been named Chief Operations Officer of the firm. The promotions are effective immediately.

As part of the family-owned company, Craig and Matthew Nielsen have been surrounded by the business of vanilla throughout their lives. During the past two years, they have been responsible for the daily operations of Nielsen-Massey Vanillas.The new appointments affirm their positions as leaders in the dynamic international flavor business. Camilla Nielsen will continue as Chairman of the Board.

Nielsen-Massey Vanilla's corporate headquarters is located in Waukegan, Illinois, with production facilities in Waukegan and Leeuwarden, the Netherlands.

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