PURE VANILLA PASTE:
THE NEWEST ITEM ON THE MENU OF PURE VANILLA PRODUCTS

WAUKEGAN, ILLINOIS - (May 20, 2000) - Nielsen-Massey Vanillas will be featuring the newest item on its menu of premium pure vanilla products - Pure Vanilla Bean Paste, at Booth #9711 of The National Restaurant Association Restaurant Hotel-Motel Show, May 20-23, 2000, in Chicago's McCormick Place Convention Center.

NEW Pure Vanilla Paste provides high quality flavor for gourmet foods.

What is world-class cuisine without world-class vanilla products? The makers of the vanilla extract most demanded by chefs and foodservice professionals, now offers New Madagascar Bourbon Pure Vanilla Bean Paste - a convenient replacement for vanilla beans in any recipe. Using a unique cold extraction process, the essence of the vanilla beans is combined with vanilla bean seeds and infused into an all-natural base, creating a Pure Vanilla Bean Paste. The paste provides an intense, delicious flavor retaining the full bouquet of the Company's pure vanilla. The vanilla paste with visible vanilla bean seeds, is ideal for those who are looking for an ingredient to not only flavor a product, but add an all-natural, gourmet appearance to foods.

Available now for foodservice only, vanilla paste is great in traditional favorites such as ice cream, crème brulée, and gelato, or to enhance whip cream, cakes and icings.

Nielsen-Massey's complete line of Pure Vanilla Extracts includes: rich and mellow Madagascar Bourbon Pure Vanilla; classic, flavorful Mexican Vanilla; and musky, aromatic Tahitian Vanilla. Also available is a Organic Madagascar Bourbon Pure Vanilla Extract, made with all organically-certified GMO-free ingredients and Madagascar Bourbon Pure Vanilla Powder, the same distinctive vanilla in dry form, without sugar or alcohol. Nielsen-Massey offers its custom-blending expertise to create or select vanilla extracts or blends that meet specific product needs.

Nielsen-Massey uses only the highest quality vanilla beans and a unique cold extraction process to produce its vanilla products. This time-consuming process slowly and gently extracts the maximum flavor from each vanilla bean without heat damaging the delicate flavor. It can take as long as five weeks to produce a single batch. Since its inception in 1907, Nielsen-Massey has never deviated from this quality approach to producing the world's finest vanilla.

Nielsen-Massey Vanillas corporate headquarters is located in Waukegan, Illinois with production facilities in both Waukegan, and Leeuwarden, the Netherlands. For more information, contact Matt Nielsen at 1550 Shields Drive, Waukegan, Illinois 60085, or call 847-578-1550, or toll free 1-800-525-7873 (PURE); fax 847-578-1570. In Europe, write Nielsen-Massey Vanillas International, Uranusweg 10, 8938 AJ Leeuwarden, The Netherlands, or call 31 58 2 882 880; fax 31 58 28 00 288.

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