ICE CREAM NOVELTIES ARE A SWEET TREAT WITH NIELSEN-MASSEY VANILLA

WAUKEGAN, ILLINOIS - (May 10, 2001) - Pure Vanillas from Nielsen-Massey help bite-sized indulgences deliver a full measure of flavor by enhancing both the ice cream center and the rich chocolate coating. Nielsen-Massey, the vanilla specialists, can customize flavors and intensities of vanillas to be the perfect accent to your frozen treats.

Pure Vanillas from Nielsen-Massey are the perfect accent to your frozen treats.

Ice cream novelties really disappear when they're enhanced with specialty vanillas from Nielsen-Massey. Whether your product is a bite-sized treat or a full-sized frozen confection, pure vanilla can deliver the qualities you require. Madagascar Bourbon Pure Vanilla's sweet, creamy character with velvet aftertones beautifully accents chocolate and, can be combined with Indonesian vanilla, to form a perfect complement to high fat dairy applications.

Nielsen-Massey Vanilla's corporate headquarters is located in Waukegan, Illinois, with production facilities in Waukegan and Leeuwarden, The Netherlands. For more information, contact Craig Nielsen at 1550 Shields Drive, Waukegan, Illinois, 60085, or call 847-525-7873 (PURE); fax 847-578-1570. In Europe, write Nielsen-Massey Vanillas International, Uranusweg 10, 8938 AJ Leeuwarden, The Netherlands, or call31 58 28 82 880, fax 31 58 2 800 288.

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