WOW! CONVENIENCE AND FLAVOR BOTH!
PURE LEMON EXTRACT FROM NIELSEN-MASSEY

WAUKEGAN, ILLINOIS - (April, 2006) - Cooks get both exceptional flavor and incredible convenience in new Pure Lemon Extract from Nielsen-Massey.

Nielsen-Massey Pure Lemon Extract is a convenient and delicious way to add the zip of lemon to any dish.

Today’s cooks are seeking out ways to help them produce wonderful meals, yet looking for convenience. Using ingredients that both taste good and add that “wow” factor to foods is the up and coming concept. Wait no longer. Pure Lemon Extract from Nielsen-Massey has arrived and can do all the above!

In this new product, the essence of whole lemons is delivered in a high-quality, easy-to-use extract. Pure Lemon Extract can be used to replace lemon juice in many recipes, or to boost the flavor in dishes that also contain lemon juice or lemon zest. Use it to spark up pastry fillings, frozen desserts, vegetables, gelatins, even fish, pork or chicken. The possibilities are endless.

Made with the same exacting care as Nielsen-Massey’s familiar Pure Vanilla products, Pure Lemon Extract is the answer for today’s busy cooks. Pure Lemon Extract is available in 2 and 4-ounce bottles for retail sale, and 18-ounce and gallon sizes for foodservice.

Retailers can display the new Pure Lemon Extract with pound cake and muffin mixes, tea and teapots, bowls and scrapers, even high-end arborio rice. Use this recipe to make the most of this lively flavor.

LEMON HERB RICE

1 quart low-sodium chicken stock
3 tablespoons olive oil
1 cup arborio rice
¼ cup chopped parsley
1 tablespoon minced fresh rosemary
¼ teaspoon Nielsen-Massey Pure Lemon Extract
½ cup grated Parmesan cheese

Heat the chicken stock in a microwaveable cup or small saucepan. Over medium heat, heat the olive oil in a medium saucepan until shimmering. Add the rice and stir to coat. Gradually add in the hot stock, stirring with a wooden spoon after each addition. The rice is ready for more stock when the spoon leaves a clean trail in the pan. Continue cooking and adding stock until the rice is creamy and yields to a gentle bite. Stir in the parsley, rosemary Nielsen-Massey Pure Lemon Extract and the Parmesan cheese. Stir, adding more stock if necessary, to make a creamy consistency. Makes 4 servings

For more information about pricing and availability, contact Beth Bitzegaio, 800-525 PURE or Bethb@NielsenMassey.com or visit www.NielsenMassey.com.

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