POUND CAKE PERFECTION MADE
POSSIBLE WITH NIELSEN-MASSEY VANILLA

WAUKEGAN, ILLINOIS - (April 14, 2003) - Golden, aromatic, slightly sweet, and flavored with the lusciousness of Nielsen-Massey Pure Vanillas, pound cakes are a perennial favorite with pastry chefs and diners alike. Delicious on their own, pound cakes are also delectable partners for fruit or ice cream, proving their versatility on the dessert cart.

Nielsen-Massey Madagascar Bourbon Vanilla Bean Paste adds rich vanilla flavor and vanilla bean character to fancy pound cakes.

Try experimenting with blends of flavors, with help from Nielsen-Massey. Custom blended vanillas can be developed for specialty cakes, providing a signature flavor and aroma that will make your product stand out from the rest. Nielsen-Massey has been crafting the finest vanillas available for almost a hundred years, using their exclusive cold extraction process. It can take weeks to achieve the perfect vanilla, one which earns the famous Nielsen-Massey seal.

Nielsen-Massey Vanilla's corporate headquarters is located in Waukegan, Illinois, with production facilities in Waukegan and Leeuwarden, The Netherlands. For more information, contact Craig Nielsen at 1550 Shields Drive, Waukegan, Illinois, 60085, or call 847-525-7873 (PURE); fax 847-578-1570. In Europe, write Nielsen-Massey Vanillas International, Uranusweg 10, 8938 AJ Leeuwarden, The Netherlands, or call31 58 28 82 880, fax 31 58 28 00 288.

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