VERSATILE VANILLA FOR PROTEIN DRINKS

WAUKEGAN, ILLINOIS - (April 24, 2000) - Nielsen-Massey Vanillas introduces the use of their premium vanillas in protein drink formulations.

Protein drinks are experiencing a surge in popularity as consumers reach for them as dietary supplements, meal replacements, weight-reducing aids, and for muscle building and repair.

Nielsen-Massey Pure Vanillas can add flavor and help mask off flavors in liquid and dry protein drinks.

However, the strong flavors of ingredients such as vitamins, soy proteins, whey protein concentrates and HVPs can have objectionable aftertastes in some of these formulas.

Nielsen-Massey's Pure Vanillas can help to mask some of these off-flavors and improve the overall taste profile of these drinks.

Nielsen-Massey's proprietary cold extraction process recirculates alcohol through the vanilla beans in a slow and exacting process that may take up to five weeks to complete. This time-intensive procedure ensures that all of the pure vanilla volatiles are retained.

Nielsen-Massey Madagascar Bourbon Pure Vanilla delivers a creamy, sweet, full flavor with velvet aftertones. Indonesian Pure Vanilla has a less creamy, woody character and is somewhat harsher than Madagascar Bourbon Pure Vanilla. Mexican Pure Vanilla is creamy and spicy, and of high quality.

Flavor experts at Nielsen-Massey can develop custom vanilla blends that will compliment your specific formula with a unique vanilla essence. For those who desire a clean label statement, Organic Madagascar Bourbon Pure Vanilla is manufactured with only the highest quality organic ingredients. Blenders of dry protein drink mixes can use Nielsen-Massey's Madagascar Bourbon Pure Vanilla Powder.

Nielsen-Massey Vanilla's corporate headquarters is located in Waukegan, Illinois, with production facilities in Waukegan and Leeuwarden, The Netherlands. For more information, contact Craig Nielsen at 1550 Shields Drive, Waukegan, Illinois, 60085, or call 847-525-7873 (PURE); fax 847-578-1570. In Europe, write Nielsen-Massey Vanillas International, Uranusweg 10, 8938 AJ Leeuwarden, The Netherlands, or call31 58 28 82 880, fax 31 58 28 00 288.

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