BAKING CONVENIENCE WITH MADAGASCAR BOURBON PURE VANILLA POWDER FROM NIELSEN-MASSEY

WAUKEGAN, ILLINOIS - (March 25, 2003) - Home bakers can get the clean flavor of Madagascar Bourbon Pure Vanilla in an easy-to-use, alcohol-free form with Pure Vanilla Powder from Nielsen-Massey.

Using Madagascar Bourbon Pure Vanilla Powder as a dry ingredient for coffee cakes and other breakfast treats is a convenient way to add tempting flavor.

The versatile flavor of vanilla is especially nice in coffee cakes and other breakfast breads. Many busy bakers like to mix together the dry ingredients for breads, cakes and muffins in large batches, then simply add in the eggs, milk or other liquid ingredients just before baking. The addition of Nielsen-Massey Vanilla Powder makes it all the more convenient to whip up these morning treats in record time. The free-flowing powder is also a wonderful addition to simple icings, contributing all the flavor of liquid vanilla without thinning the consistency.

Retail promotions can include in-store displays featuring various baking themes that would incorporate the Vanilla Powder. For a breakfast theme, display the Vanilla Powder with white and wheat flours, brown and powdered sugars, and other pancake and/or waffle fixin's. Add to that griddle pans, waffle irons, pancake molds, juicers, specialty syrups and baking untensils. Cookbooks featuring breakfast specialties are always an inspiration as well.

Nielsen-Massey's exclusive cold extraction method coaxes all of the delicate and volatile flavor components from the vanilla bean, then careful drying preserves the flavor until it is released when reconstituted. Vanilla powder is used measure for measure like liquid vanilla extract, making recipe conversion easy. For a blueberry muffin mix recipe, log on to www.nielsenmassey.com. Pure Vanilla Powder is available for retail sale in a convenient 2.5 oz. shaker bottle.

Nielsen-Massey Vanilla's corporate headquarters is located in Waukegan, Illinois, with production facilities in Waukegan and Leeuwarden, The Netherlands. For more information, contact Craig Nielsen at 1550 Shields Drive, Waukegan, Illinois, 60085, or call 847-525-7873 (PURE); fax 847-578-1570. In Europe, write Nielsen-Massey Vanillas International, Uranusweg 10, 8938 AJ Leeuwarden, The Netherlands, or call31 58 28 82 880, fax 31 58 28 00 288.

Back to Press Releases

Back to Home