GO NUTS WITH COOKIES MADE WITH NIELSEN-MASSEY VANILLAS!

WAUKEGAN, ILLINOIS - (March 22, 2004) - Vanillas from Nielsen-Massey, the vanilla specialists, are the perfect accent to cookies and other baked goods made with nuts.

Crunchy, nut-filled cookies are made extra-special with the addition of sweet and flavorful vanilla from Nielsen-Massey, the vanilla specialists.

Pecans, almonds, walnuts, peanuts, cashews, pistachios …. All are getting great reviews as being healthful additions to the diet. And what better way to incorporate them than in an old-fashioned nut-studded cookie and a tall glass of milk? Vanilla adds just the right sweet and mellow topnote to make those cookies extra-special tasty treats.

And, here's a tip from professional bakers: Always cream the vanilla component in any cookie recipe with the butter and sugar portion of the recipe. The process will encapsulate the vanilla with the butter. Then, the heat of the oven slowly releases the vanilla flavor and aroma into the cookie as it bakes, for more flavor impact.

Showcase Nielsen-Massey Vanillas with baking accessories, food processors and mixers, premium butters and, of course nuts to get your customers ready to bake. And, share the professional bakers' secret to getting perfect vanilla flavor from all of their cookie efforts! They'll thank you for it!

Nielsen-Massey Vanillas is a family-owned company with their corporate headquarters located in Waukegan, Illinois, with production facilities in Waukegan and Leeuwarden, the Netherlands.

For more information, contact Matt Nielsen at 1550 Shields Drive, Waukegan, Illinois, or call 847-578-1550 or toll free at 800-525-7873 (PURE); fax 847-578-1570, or visit our website www.nielsenmassey.com.

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