NIELSEN-MASSEY LAUNCHES NEW PRODUCT
Bring a Taste of Spring into Your Kitchen with Rose Water

WAUKEGAN, ILLINOIS - (March 13, 2008) - Just in time for spring, Nielsen-Massey Vanillas is proud to announce the availability of Rose Water to their line of premium flavors.

Just in time for spring, Nielsen-Massey Vanillas is proud to announce the addition of Rose Water to their line of premium flavors.

Rose Water captures the essence of fresh rose blossoms through steam distillation. Using only the purest of rose petals, the delicate essential oils are extracted from the petals. Use this delicate floral flavor in Middle Eastern, Indian and Greek dishes such as baklava and rice pudding, and to infuse spring into French pastry glazes and creams. Rose Water pairs wonderfully with vanilla, cream, chocolate, rice and mild cheeses, enhancing many recipes.

In addition to adding a new dimension to favorite recipes, Rose Water is known for its therapeutic qualities, and is used in many cleansers, skin care lines and aromatherapy products. Rose Water has also been found to soothe and relax babies.

Available in two and four ounce bottles for retail sale and eighteen ounce and gallon sizes for foodservice and industrial use, Nielsen-Massey Rose Water brings a taste of spring into your kitchen.

Try incorporating Nielsen-Massey Rose Water into your cooking with this easy recipe:

Vanilla Rose Apple Crisp
Serves 6-8

5 Granny Smith apples, peeled and sliced
3 tablespoons butter, melted
3 tablespoons all-purpose flour
1 teaspoon cinnamon
¼ teaspoon Nielsen-Massey Rose Water
½ cup Nielsen-Massey Madagascar Bourbon Pure Vanilla Sugar
¼ cup dark brown sugar, firmly packed

Crisp Topping
½ cup butter, softened
½ cup dark brown sugar, firmly packed
¼ cup Nielsen-Massey Madagascar Bourbon Pure Vanilla Sugar
¾ cup all-purpose flour
1 cup old-fashioned oats
1 teaspoon Nielsen-Massey Madagascar Bourbon Pure Vanilla Bean Paste
1 teaspoon cinnamon
¼ teaspoon salt

Preheat oven to 350° F. In a large bowl, combine apples, melted butter, flour, cinnamon, Nielsen-Massey Rose Water, Nielsen-Massey Madagascar Bourbon Pure Vanilla Sugar and brown sugar. Place apple mixture into 9-by-9-inch baking dish coated with nonstick spray.

In medium bowl, combine butter, brown sugar, Nielsen-Massey Madagascar Bourbon Pure Vanilla Sugar, flour, oats, Nielsen-Massey Madagascar Bourbon Pure Vanilla Bean Paste, cinnamon and salt. Top apples with crisp mixture and bake for 35 to 40 minutes or until apples are tender.

About Nielsen-Massey Vanillas

Throughout their more than 100 year history, Nielsen-Massey Vanillas has earned their reputation as makers of the finest extracts in the world. Their full line of Pure Vanilla products include: Vanilla Beans and Extract from Madagascar, Tahiti and Mexico; sugar and alcohol-free Madagascar Bourbon Pure Vanilla Powder; Madagascar Bourbon Pure Vanilla Bean Paste with the distinctive flecks of real vanilla beans; and Certified Organic Madagascar Bourbon Pure Vanilla Extract, Vanilla Beans and Powder. The company also offers a line of Pure Flavor Extracts including: Pure Chocolate Extract; Pure Almond Extract; Pure Lemon Extract; Pure Orange Extract and Pure Coffee Extract. Also now offered are Orange Blossom Water, Rose Water, Pure Peppermint Extract and Pure Vanilla Sugar. All Nielsen-Massey products are Kosher and Gluten-free certified.

Nielsen-Massey Vanillas’ corporate headquarters are located in Waukegan, Illinois, USA with production facilities in both Waukegan, and Nielsen-Massey Vanillas International in Leeuwarden, Netherlands, serving customers worldwide.

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