PURE ORGANIC VANILLA FROM THE VANILLA EXPERTS ASSURES QUALITY AND CONSISTENCY

WAUKEGAN, ILLINOIS - (March 21, 2000) - Nielsen-Massey Vanillas, the vanilla experts, offer pure organic vanilla for their discriminating customers.

Nielsen-Massey Organic Madagascar Bourbon Pure Vanilla is made from the highest quality vanilla beans and 100% organic alcohol.

Consumers and manufacturers alike are continuing to demand that suppliers offer ingredients that comply with Food and Drug Administration (FDA) standards for organic products. Nielsen-Massey Vanillas is pleased to offer their signature Madagascar Bourbon Pure Vanillla in an Organic form.

Nielsen-Massey Organic Madagascar Bourbon Pure Vanillla is made from the highest quality vanilla beans and pure, certified organic alcohol. As in the production of Nielsen-Massey's traditional Madagascar Bourbon Pure Vanilla, the organic product uses their unique cold extraction process. This time-consuming procedure slowly and gently extracts the maximum flavor from the vanilla beans without heat damaging the delicate flavors. The process can take up to five weeks to complete. The result is an organic vanilla extract with the creamy, sweet, smooth, mellow vanilla flavor that customers worldwide have come to associate with Nielsen-Massey's premium products.

Available in both industrial and retail packaging, Nielsen-Massey Organic Madagascar Bourbon Pure Vanilla sets the standard for premium organic ingredients.

Nielsen-Massey Vanilla's corporate headquarters is located in Waukegan, Illinois, with production facilities in Waukegan and Leeuwarden, The Netherlands. For more information, contact Craig Nielsen at 1550 Shields Drive, Waukegan, Illinois, 60085, or call 847-525-7873 (PURE); fax 847-578-1570. In Europe, write Nielsen-Massey Vanillas International, Uranusweg 10, 8938 AJ Leeuwarden, The Netherlands, or call31 58 28 82 880, fax 31 58 28 00 288.

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