PURE VANILLA POWDER ADDS INTEREST TO DRY MIXES

WAUKEGAN, ILLINOIS - (March 20, 2000) - Nielsen-Massey Vanillas, makers of premium pure vanilla products, suggest Madagascar Bourbon Pure Vanilla Powder for use in dry bakery mixes.

Nielsen-Massey Pure Vanilla Powder incorporates easily into dry blended mixes such as bread and muffin mixes.

Dry blending processes require specialized ingredients to maintain the integrity of the mixture. Liquid ingredients are often plated onto a dry matrix in order to facilitate the blending of the product. Use of Madagascar Bourbon Pure Vanilla Powder eliminates the costly and time consuming plating process, while still providing the full flavor characteristics of vanilla extract. Madagascar Bourbon Pure Vanilla Powder from Nielsen-Massey is easily incorporated into sweet bread, cookie and cake mixes, pudding and dessert mixes, drink mixes and dry dairy and non-dairy blends. The use of vanilla powder may also help increase the shelf life of some products.

Nielsen-Massey Pure Vanilla Powder is made from the same high quality Madagascar Bourbon vanilla beans that characterizes their pure vanilla extract.

The unique cold extraction process preserves the delicate flavor notes of the vanilla bean, which can be compromised in high-heat processing.

The extract is converted into powder form using a proprietary process. The resulting product is a free-flowing vanilla flavor without sugar or alcohol. It is Kosher certified.

Nielsen-Massey Vanilla's corporate headquarters is located in Waukegan, Illinois, with production facilities in Waukegan and Leeuwarden, The Netherlands. For more information, contact Craig Nielsen at 1550 Shields Drive, Waukegan, Illinois, 60085, or call 847-525-7873 (PURE); fax 847-578-1570. In Europe, write Nielsen-Massey Vanillas International, Uranusweg 10, 8938 AJ Leeuwarden, The Netherlands, or call31 58 28 82 880, fax 31 58 2 800 288.

Slide Caption: Nielsen-Massey Pure Vanilla Powder incorporates easily into dry blended mixes such as bread and muffin mixes.

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