IT'S HERE! IT'S HERE!
NEW PURE VANILLA BEAN PASTE FROM NIELSEN-MASSEY

WAUKEGAN, ILLINOIS - (March 12, 2001) - The long-awaited retail launch of Nielsen-Massey's New Pure Vanilla Bean Paste is here! As of April 1, 2001, it is available to all retail markets.

New Pure Vanilla Bean Paste is now available for all retail markets.

Like Nielsen-Massey's treasured Pure Vanilla Extract, its New Vanilla Bean Paste offers the same smooth texture and full-bodied vanilla flavor with a unique twist - the addition of the distinctive vanilla seeds. These seeds and unique paste texture give cookies, icings, ice creams, puddings and custards an upscale 'gourmet' look without the effort of scraping the seeds from whole vanilla beans.

The Pure Vanilla Bean Paste is used measure-for-measure in place of vanilla extract, and comes in a convenient 4-ounce, wide-mouthed jar.

As with the production of all of Nielsen-Massey's fine pure vanilla products, it begins with an exclusive cold extraction process that captures all of the delicate flavor components of the vanilla bean to create the pure essence of vanilla. This essence is combined with vanilla bean seeds and infused into an all-natural base, creating a Pure Vanilla Bean Paste with an intense, delicious flavor that retains the full bouquet of pure vanilla.

Nielsen-Massey Vanilla's corporate headquarters is located in Waukegan, Illinois, with production facilities in Waukegan and Leeuwarden, The Netherlands. For more information, contact Craig Nielsen at 1550 Shields Drive, Waukegan, Illinois, 60085, or call 847-525-7873 (PURE); fax 847-578-1570. In Europe, write Nielsen-Massey Vanillas International, Uranusweg 10, 8938 AJ Leeuwarden, The Netherlands, or call31 58 28 82 880, fax 31 58 2 800 288.

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