TAKE ON THE LOW CARB CHALLENGE WITH VANILLAS
FROM NIELSEN-MASSEY

WAUKEGAN, ILLINOIS - (February 28, 2004) - Nielsen-Massey suggests using the classic flavor of sugar-free Madagascar Bourbon Pure Vanilla Powder to bring flavor to low carbohydrate bar formulations.

Nielsen-Massey's Madagascar Bourbon Pure Vanilla Powder is a valuable addition to low-carbohydrate bar formulations.

Low carb diets are in the news, and on the menu. A growing category is low carb snack and meal replacement bars. But not all such bars are created equal. Without the flavor boost of sweeteners and other carbohydrate-rich ingredients, some of these products can be pretty bland.

Madagascar Bourbon Pure Vanilla Powder from Nielsen-Massey can provide much-needed flavor to these products, contributing sweet topnotes and rich flavor without the addition of added sugars or alcohol that can sabotage a low carbohydrate formulation.

Madagascar Bourbon Pure Vanilla Powder is made with the same meticulous care and fine ingredients as Nielsen-Massey's signature Vanilla Extracts, spray-dried on a sugar-free matrix to form a free-flowing powder.

With a product line that also includes Madagascar Bourbon Pure Vanilla Extract, Mexican Pure Vanilla Extract, Tahitian Pure Vanilla Extract, a blended Pure Vanilla Extract, Madagascar Bourbon Pure Vanilla Bean Paste, as well as customized blends, Nielsen-Massey has a vanilla that is perfectly suited for your application.

Nielsen-Massey Vanilla's corporate headquarters is located in Waukegan, Illinois, with production facilities in Waukegan and Leeuwarden, the Netherlands. For more information, contact Matt Nielsen at 1550 Shields Drive, Waukegan, Illinois, or call 847-578-1550 or toll free at 800-525-7873 (PURE); fax 847-578-1570. In Europe, write Nielsen-Massey Vanillas International, Uranusweg 10, 8938 AJ Leeuwarden, Netherlands, or call31 58 28 82 880; fax 31 58 28 00 288, or visit our website www.nielsenmassey.com.

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