ENERGIZE YOUR PRODUCTS WITH NIELSEN-MASSEY PURE VANILLAS

WAUKEGAN, ILLINOIS - (February 17, 2000) - Nielsen-Massey Vanillas, the pure vanilla experts, recommend the use of vanilla in formulas for energy bars and power bars.

Nielsen-Massey Vanillas can add just the right complimentary touch to energy and health bars.

Taste, health and convenience are the goals for manufacturers of health and energy bars, one of the fastest growing categories in food product development. Targeted at consumers who are looking for easy to eat, nutritious snacks, energy bars are taking up an increasing portion of the snack food shelf.

However, consumers are also demanding that these 'healthy' products be tasty too.

Nielsen-Massey Madagascar Bourbon Pure Vanilla can add just the right touch of mellow sweetness to compliment the hearty ingredients, vitamins and botanicals often included in health bar formulations. In addition, the experts at Nielsen-Massey can custom formulate, using specialty vanillas such as Tahitian or Indonesian to bring out the best in healthy ingredients.

For processing ease, Nielsen-Massey Madagascar Bourbon Pure Vanilla Powder can be added directly to the dry component of a formula, while manufacturers who need organic ingredients can use Nielsen-Massey's Organic Madagascar Bourbon Pure Vanilla as the ingredient of choice.

Whether it's traditional Madagascar Bourbon Pure Vanilla you need, Pure Vanilla Powder, Organic Vanilla, or a customized vanilla blend, let the experts at Nielsen-Massey Vanillas provide the flavor and consistency for all your vanilla needs.

Nielsen-Massey Vanilla's corporate headquarters is located in Waukegan, Illinois, with production facilities in Waukegan and Leeuwarden, The Netherlands. For more information, contact Craig Nielsen at 1550 Shields Drive, Waukegan, Illinois, 60085, or call 847-525-7873 (PURE); fax 847-578-1570. In Europe, write Nielsen-Massey Vanillas International, Uranusweg 10, 8938 AJ Leeuwarden, The Netherlands, or call31 58 28 82 880, fax 31 58 28 00 288.

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