VANILLA CONTINUES TO CHALLENGE THE INDUSTRY

WAUKEGAN, ILLINOIS - (January 18, 2004) - Nielsen-Massey Vanillas, Booth #1368, supplier of premium vanillas to the retail market, continues to be challenged by the increasing cost of vanilla. Once again, nature has hit the delicate vanilla plantations of Madagascar, the world's premier vanilla-producing region, with damaging result. The once promising 2004 crop was reduced to a fraction of its normal size when the vines failed to flower. The outcome is a reduction by more than half of the normal crop, increasing once again the price of the raw material, and consequently, the cost to customers.

Nielsen-Massey recognizes the concerns of retailers about these extreme vanilla prices, and has done everything they can to minimize the impact of the cost increase to their customers, pledging to provide them with the very best vanillas at the very best possible price. An innovative solution has been to develop a new blended Pure Vanilla Extract that delivers all the quality and flavor that Nielsen-Massey customers have come to expect, at a lower price point.

Nielsen-Massey also continues to offer their Madagascar Bourbon Pure Vanilla, the gold standard of the industry, in 8 ounce and 4 ounce bottles, as well as Madagascar Bourbon Pure Vanilla Bean Paste, with fleck of real vanilla seeds; sugar and alcohol-free Madagascar Bourbon Pure Vanilla Powder; and whole vanilla beans. Visit us at Booth #1368 to find out more about Nielsen-Massey's vanilla solutions.

Nielsen-Massey Vanilla's corporate headquarters is located in Waukegan, Illinois, with production facilities in Waukegan and Leeuwarden, the Netherlands. For more information, contact Dan Fox at 1550 Shields Drive, Waukegan, Illinois, or call 847-578-1550 or toll free at 800-525-7873 (PURE); fax 847-578-1570. In Europe, write Nielsen-Massey Vanillas International, Uranusweg 10, 8938 AJ Leeuwarden, Netherlands, or call31 58 28 82 880; fax 31 58 28 00 288, or visit our website www.NielsenMassey.com.

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