CHEERS FOR CHOCOLATE!

WAUKEGAN, ILLINOIS - (January 11, 2006) - Chocoholics will raise a cheer for Nielsen-Massey’s new Pure Chocolate Extract.


A Chocolattini makes a perfect drink for the chocoholic. Make them with new Pure Chocolate Extract from Nielsen-Massey.

Available for the gourmet retail and foodservice markets, Pure Chocolate Extract is a simple way to add the essence of dark chocolate and its delicious decadence to any entree, beverage or dessert. Just add a few drops to hot cereal, or beverages like coffee or cola, for a kiss of chocolate. Sneak it into your next batch of custard, pancake or waffle batter, or into your favorite cookie dough recipe to create something new and tasty. The subtle, rich smoky character of this Pure Chocolate Extract enriches even savory dishes such as tomato sauces, moles, poultry, seafood, and more!

The 2 and 4-ounce retail bottles are perfect for adding to gift baskets and tabletop displays along with baking mixes, premium oatmeal, crème brulee kits, and fancy cake molds.

Or, make up a basket with all the equipment needed to make a chocoholic’s favorite drink, the Chocolattinti, such as: a martini glass, a shaker, chocolate syrup, sprinkles, and vodka, and be sure to include this easy-to-make recipe:

Chocolattini
Makes 2

4 shots vodka
3 scoops coffee ice cream
1 ½ teaspoons Nielsen-Massey Pure Chocolate Extract (or more if desired)
Approximately 1 cup ice cubes
Chocolate syrup, to garnish (the kind that makes a hard chocolate shell)
Chocolate sprinkles, to garnish

Place 2 stemmed martini glasses in the freezer. Add all the ingredients except the syrup to a blender and blend until thoroughly mixed. Dip the rims of the chilled martini glasses into the chocolate syrup. Fill with the Chocolattini mixture garnish with sprinkles, and serve.

For foodservice use, Pure Chocolate Extract is packaged in 18-ounce and gallon sizes. For more information about pricing and availability, contact Beth Bitzegalo, 800-525 PURE or Bethb@NielsenMassey.com.

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Nielsen-Massey Vanillas, Inc.
1550 Shields Drive
Waukegan, IL 60085-8307

Telephone: 847/578-1550
800/525-PURE (7873)
Fax: 847/578-1570
email: info@nielsenmassey.com
Nielsen-Massey Vanillas International, LLC.
Uranusweg 10
8938 AJ Leeuwarden, Netherlands
Telephone:31 58 28 82 880
Fax: 31 58 28 00 288