VANILLA ADDS DIMENSION TO AN ARRAY OF PRODUCTS

WAUKEGAN, ILLINOIS - (January 23, 2000) - Nielsen-Massey Vanillas, producer of Pure Vanilla Extracts, Pure Vanilla Powder and Organic Pure Vanilla Extract, will be showcasing its full line of premium pure vanilla products at Booth #1669 of the NASFT Winter Fancy Food Show held January 23-25, in San Francisco, California.

Nielsen-Massey will be showcasing its full line of premium vanilla products at booth #1669 of the Winter Fancy Food Show in San Francisco. From cheesecakes and ice creams, to meats and marinades -- vanilla is one of the most widely used flavors in the world.

Both professional chefs and accomplished home cooks know that vanilla, with its wide range of flavor profiles, can be applied to a vast array of products. In addition to standing alone as a characterizing flavor, vanilla adds dimension to other flavors as well. Anywhere there is a need for a mellow accent that compliments sweet and savory, plain and fancy, vanilla is there. From cheesecakes and ice creams, to meats and marinades - vanilla is one of the most widely used flavors in the world.

The company's complete line of Pure Vanilla Extracts includes: rich and mellow Madagascar Bourbon Vanilla; classic, flavorful Mexican Vanilla; and musky, aromatic Tahitian Vanilla.

Also available is its new Organic Madagascar Bourbon Pure Vanilla Extract, made with all organically-certified ingredients and Madagascar Bourbon Pure Vanilla Powder, the same distinctive vanilla in a dry form, without sugar or alcohol. Nielsen-Massey Vanillas offers its custom-blending expertise to create or select vanilla extracts or blends that meet specific product needs.

Nielsen-Massey uses only the highest quality vanilla beans and a unique cold extraction process to produce its vanilla products. This time-consuming process slowly and gently extracts the maximum flavor from each vanilla bean without heat damaging the delicate flavor. It can take as long as five weeks to produce a single batch. Since its inception in 1907, Nielsen-Massey has never deviated from this quality approach to producing the world's finest vanilla.

Nielsen-Massey Vanillas' corporate headquarters is located in Waukegan, Illinois, with production facilities in both Waukegan, and Leeuwarden, The Netherlands. For more information, contact Matt Nielsen at 1550 Shields Drive, Waukegan, Illinois, 60085, or call 847-578-1550 or toll free at 800-525-7873 (PURE); fax 847-578-1570. In Europe, write Nielsen-Massey Vanillas International, Uranusweg 10, 8938 AJ Leeuwarden, Netherlands, or call31 58 28 82 880; fax 31 58 28 00 288.

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